What kind of strategy do you guys use when playing Heads Up?

[Talking Poker]

All this HU talk got me in the mood. I took a run at these last year and did pretty well with them (I never did finish my 100 match sample though - maybe I should do that now). Anyway, I played one for the first time in 5 months just now.

Here's how it ended... I feel like it should be OBVIOUS what I had, but I guess not. I can't BELIEVE he called this all in:

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PokerStars Game #5324739671: Tournament #26844226, $100+$5 Hold'em No Limit - Match Round I, Level I (10/20) - 2006/06/21 - 21:09:55 (ET)
Table '26844226 1' 2-max Seat #1 is the button
Seat 1: Rogue23 (1870 in chips)
Seat 2: Chartez (1130 in chips)
Rogue23: posts small blind 10
Chartez: posts big blind 20
*** HOLE CARDS ***
Dealt to Rogue23 [Ac As]
Rogue23: calls 10
Chartez: raises 60 to 80
Rogue23: raises 95 to 175
Chartez: calls 95
*** FLOP *** [Kh Jc Jd]
Chartez: bets 220
Rogue23: raises 1475 to 1695 and is all-in
Chartez: calls 735 and is all-in
*** TURN *** [Kh Jc Jd] [Th]
*** RIVER *** [Kh Jc Jd Th] [7d]
Rogue23 said, "nice call" <--- heh.
*** SHOW DOWN ***
Chartez: shows [8c 8d] (two pair, Jacks and Eights)
Rogue23: shows [Ac As] (two pair, Aces and Jacks)
Rogue23 collected 2260 from pot
*** SUMMARY ***
Total pot 2260 | Rake 0
Board [Kh Jc Jd Th 7d]
Seat 1: Rogue23 (button) (small blind) showed [Ac As] and won (2260) with two pair, Aces and Jacks
Seat 2: Chartez (big blind) showed [8c 8d] and lost with two pair, Jacks and Eights

[sjay2k]

Make small/mid sized bluffs on the turn and river at the beginning. Then after you get caught once or twice, stop bluffing and start overbetting your made hands.