Joe Public VS The Sportsbooks

[Talking Poker]

Maybe I'm not readingf the numbers right or I'm just not understanding, but take this for example:

TAMPA BAY (3.0) Baltimore +3
Baltimore
63.4
36.6

Doesn't that mean that 63.4% of Joe Public are taking Baltimore? And if so, wouldn't we want to bet against them? Maybe I just don't understand the format you are using.

Also, keep in mind (and I know you know this) that sportsbooks are profitable because of the juice, not because Joe Public is clueless. If they take $11,000 in bets on Tampa Bay and $11,000 in bets on Baltimore, then they will pay out $21,000 total (original $11k + 10k winnings), regardless of who wins, keeping $1000 for themselves. THAT'S where the money comes from.... right?