Getting caught w/air early in a session to set up an image

[Reel Deal]

My usual strategy in a cash game is to play tight early and then loosen up later on. Yesterday I played 2 tables where I got caught with air early on and it paid off big down the road. Seems lately I'm running into more and more players that get pissed off if they think you're the type that will run a bluff at them. So, if you set up this image early I think it will lead to getting paid off later in the session. At both these tables yesterday I wound-up stacking (both of them twice) each of the players that "caught me" and they were some of the more profitable sessions I've had lately.

Anyone else employ this strategy on occasion? Thoughts? Likes/dislikes?