USA Today article on WSOP commissioner
Pollack is using technological advances, new marketing and endorsement strategies and original product placement to situate poker more into the mainstream and enhance the event's — and the sport's — appeal.
"When people think of Wimbledon, they think of the ultimate expression of tennis. When they think of the WSOP, I want them to have the same connotation," Pollack, 41, says. "Our job is to cement our No. 1 status even further and build the business in a way that it has never been built before.
"The playbook I'm using is the exact playbook used by the NBA, NASCAR, the NHL, and the NFL."
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06-26-06, 02:09 PM
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