There are a number of ways you could handle this.
"First Come, First Served" certainly works, but it rewards the people who happen to be online when your BAP goes up and punished (Well, doesn't reward) your most loyal investors who have been with you the whole time, willing to stake you when you were an unknown.
Another option which would require more work but would be the most fair, would be to add up all the investments you have received from everyone to date. Figure out what % of you each of your investors has had in you, and offer them an equal amount in the next BAP. If they want it, great. If not, open up the remaining shares to previous investors or the open market on a first come first served basis.
Yeah, it's more work, but at least you know if you do it like this, it's completely fair. As one of your investors, I know I would appreciate it.
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