Agreed - it's tricky. You need to figure out not only IF you should bet, but how MUCH you should bet.
Ideally, when you have the best hand, you will bet the maximum amount of money that our opponent will call with a worse hand. And when you have the worst hand and want to bluff, you will bet the minimum amount that you can bet to get your opponent to fold a better hand.
Easier said than done.
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