Hey,
When I figure someone is going to be doing this to me repeatedly, if I have a reasonable stack (compared to blinds) I'll often call his bet, check to him, and then raise.  
It's riskier of course, but if your stack can handle it...  

.  If he checks after you, then I'd bet on turn.  
Again, this's very risky...  
Cheers,
Gutzz