Actually, what he tried to do was take the best poker players in the world out of their comfort zone. That's why the corporation was formed, neither player on their own had a bankroll sufficient to withstand the swings of 50k/100k HU limit poker. Beal has that bankroll.
His theory was that the pros acting outside their comfort zones would play less than ideal poker, in effect evening the matchup. He admitted the pros were more skilled than he. But the increased stakes, combined with the variance of HU poker quite effectively evens the playing field.
Frankly, it's an experiment in poker only he and perhaps a few others could ever make.
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