Signing Hachem is a completely marketing based decision. What other site can claim to have the last 3 WSOP main event champs under their helm? There is value to that claim and Pokerstars is certainly solidifying themselves at or near the top of the online poker industry.
I expect that trend to continue. Sadly, at some point, I feel they will release Moneymaker from the helm unless he has some more successes.
Raymer is so well spoken and I feel a better player, that I believe he'll be around for the long-term at Stars.
John Gale was signed for a bit at Stars, but was unfortunately let go for unknown reasons. Oddly the timing of his departure was right before his performance at the WSOP event for which he finished second.
Evelyn Ng is there for obvious reasons, as is Isabelle Mercier. Wil Wheaton is also signed at Stars and while not the player that the other pros are, he has unique marketing skills via his writing ability and blog that are seen as assets to Pokerstars.
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