I believe this "move" has a name: Check raise 
 
 
Maybe I'm not following here, but that's what you're saying, right?  Check raising the nuts on the turn?
 
I'm not trying to sound like a jerk, but I think I just don't understand.  This doesn't really seem like much of a move to me.  And it's so obvious what you have when you do it, it's not often you'll get paid off.  I think a better move is often to just call the turn and then value bet the river.  Maybe by then, he'll have a hand good enough that he can call...